Motiv
The Perfect Workout from the Comfort of Home
Motiv is a rowing machine for home athletes. It leverages cutting-edge technology to deliver the optimal workout and reduce risk of injury, all while sporting a design language that can complement the interior of your home.
Living Room Rower
Exercise Equipment is Furniture
Motiv is part of the next phase of home workout equipment. Post pandemic shifts in exercise priorities and the relationship with one's living space elevate standards for exercise equipment to earn a place in your home.
Using recent breakthroughs in digital imaging technology and and visual analysis, Motiv provides the exercise experience of working out on a rowing machine with a trainer from your living room.
The Age of Home Gyms
Post-Pandemic Trend Shift
Albeit a ongoing growth category, when gyms closed at the start of the COVID-19 Pandemic, there was a massive surge in demand for at-home gym equipment. Brands that managed to earn a place in people’s homes delivered beautiful, discreet, and intelligent systems that helped to analyze and coach the home-bound athletes to a better workout
Why can't exercise equipment blend seamlessly into your home?
Exercise Equipment is Furniture.
Tactile Nuance
Turbine Resistance
Space Efficient
Disappears When not in Use
Cohesion
Home Friendly Design
Safety
Intelligent Training
Clean Yet Humanistic
Aesthetic Target
Artisanal Geometry balances clean, primitive forms with a human touch. Drawing on 100 years of design history and manufacturing practices found common in furnishings, this aesthetic target provides a set of clean visual guidelines that doesn't sacrifice personality or warmth.
3D Form Development
Spatial Evaluation
The form language and Motiv VBL was developed in 3D using the HardOps add-on in Blender to rapidly and non-destructively explore form and proportion before being refined in full detail in Rhino.
Footprint Reduction
Spatial Evaluation
This workflow allowed for a nuanced exploration of space-saving strategies to condense the footprint of the slide when Motiv is not in use.
LiDAR and optical sensors track posture and form.
Simple, ergonomic handle encourages strain-free grip
Configurable side panels provide a flexible CMF.
Retractable slide reduces footprint when not in use.
Fits Right In
Aesthetic Cohesion
Every home is different. Motiv features removable panels and inserts that can be swapped out for other colors or materials to help athletes build a personal CMF that matches the interior design of a living room.
Shell
Classic Versatility
Oat
Modern Comfort
Basalt
Sophisticated Stealth
Space Savings
Retractable Slide
Whereas most competitors do not provide a succint way to store their equipment, Motiv is designed to include a retractable slide. This minimizes the footprint of the idle rowing machine with no impact on vertical space.
Biometric Tracking
Advanced Readings Tailor your Workout
Motiv’s advanced biometric tracking and motion scanning utilizes a set of LiDAR scanners to provide real-time feedback showing the exact location of each part of your body and comparing your posture to the correct form.
Virtual Coxswain
Digital Coaching and Injury Prevention
Rowing at home means you don’t always have access to a trainer or a spotter. Pressure sensors in the seat track shifting weight and alert the athlete if they twist on the drive or favor a shoulder. This encourages athletes to limit habits that are likely to lead to back and knee strain injuries.
One Less Screen
Finding Space in a Tech Saturated World
Modern life is besieged by the ubiquity of digital displays. From thermostats to refrigerators to watches, it seems that every purchase introduces new displays into the home. Motiv takes on the challenge of upending this trend.
Phone, tablet, or television–it doesn’t matter. Motiv connects over Bluetooth to whichever device the user already owns to deliver the optimal exercise experience. When the workout is complete, Motiv can once again fade back into the room.
